Now this is interesting to hear. Is the long awaited Facebook Ad Network here?

Microsoft is divesting itself of another piece of the aQuantive assets it bought back in 2007, this time by selling its Atlas ad platform to Facebook.

Facebook is buying Microsoft’s Atlas ad-serving measurement platform, the two companies announced officially on February 28. They plan to invest in scaling the Atlas back-end measurement systems and enhancing its suite of tools for advertisers on both desktop and mobile devices, officials said.

“We’re focused on improving marketers’ ability to measure how well their ads perform and believe this acquisition will allow marketers greater ability to measure the ROI of their ads for all their digital media spend. Ultimately, Atlas’s powerful platform, combined with Facebook partners Nielsen and Datalogix, will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile,” a Facebook spokesperson said.

Facebook may finally be on the verge of closing the elusive loop between its ads and ultimate sales that result from them in a way that to date no one but Google has done really well and on a huge scale.

The Digital Trading Standards Group (DTSG) is a new initiative being set up to develop best practice guidelines aimed at reducing the risk of unsafe ad placement within the digital trading ecosystem.

ABC has been asked to facilitate this new group which will be made up of individuals representing 9 different organisation types involved within the trading and delivery of online advertising;

Advertiser
Agency
Demand Side Platform (DSP)
Agency Trading Desk (ATD)
Ad Network
Ad Exchange
Sales House
Supply Side Platform (SSP)
Publisher

The group recently put forward three key principles to JICWEBS, the Joint Industry Committee for Web Standards. These new trading principles effectively signal the evolution of the current IASH code, ensuring that best practice for online trading keeps in step with developments in trading methods.

The new principles cover the relationship between trading partners as follows;

1. Primary Agreements: Which include statements of how the organisation applies best endeavours to minimise risk of misplacement of advertising, including enabling ad take down on effective notice.
2. Exceptions: If required, specific prior agreement for trades outside of 1 (above).
3. Compliance: Agreement to validate best endeavours to comply with 1 and 2

JICWEBS has formally approved these principles bringing them under the umbrella of existing industry agreed online measurement metrics and best practice principles.

With best practice principles in place the group are now working to establish bilateral agreements between trading partners and a verification programme to demonstrate compliance with the principles.

Welovenetwork is continuing to grow its global reach with the acquisition of media for Gulf state regions. This acquisition will mean that Welovenetwork will be able to increase its global audience significantly and its something we have been looking at for a while.

Pete Farley, Account Director : “We have seen a recent surge of interest in the Gulf states and now have the inventory to offer clients extensive coverage in this area”.

If you are interested in working with us please contact us on : +441752 317557 or email: pete @ welovenetwork.co.uk

We Love Network has now signed up websites to strengthen our Pan-Euro offering.

We are now able to offer our clients significant amounts of media across all European countries. Couple this with our unique targeting technology and our clients will be able to achieve fantastic ROI.

WLN head of operations Dave Green said “we have been looking to strengthen our Pan Euro offering for a while and with these new acquisitions our clients will be able to reap the rewards”

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Welovenetwork – online advertising network specialists.